The name of the game in the remodeling business is “referral”. Not only are they great for reviews, but they are also the best type of advertising: free.
My goal in designing this card was to give the kitchen and bath designers an easy-to-fill-out piece of collateral that they could take with them to their final meeting with their customers. The customer would ideally fill out the card and hand it out to their family or friends.
Designers had the the flexibility to offer specific promos, or monetary discounts as incentives.
Originally, the reverse sides showed pictures of kitchens from each designer, but that proved too costly to maintain, and we eventually went with a one-sided approach.
